The corporate model of sport does not include

• A. Coaches as supervisors of athletes
• B. Farmers taking time to attend games
• C. Fans with money to spend on sport
• D. Athletes contributing to the bottom line

Answer: (B)

In the corporate model of sport, the sport is treated as a business built around professional labor and large-scale markets. Athletes are seen as contributors to production and profitability, coaches and managers organize and supervise performance, and fans who have money to spend are essential customers driving revenue through tickets, merchandise, sponsorships, and media rights. Attending games is a consumer behavior that fits neatly into this commercial framework. A group defined by a rural occupation, like farmers, does not represent a defining element of the corporate sport system—their attendance isn’t a core mechanism by which the sport is monetized or organized. Therefore, farmers taking time to attend games is not aligned with the corporate model, while the other options describe typical features of sport as a corporate enterprise.