The statement 'Women's sport receives the same broadcast coverage as men's sport' is:

• A. False
• B. True
• C. Not sure
• D. Sometimes

Answer: (A)

Broadcast coverage for women's sport is generally not on par with men's, due to how media and audiences have historically valued and monetized different sports. Networks aim for content with the largest potential audience and strongest advertising revenue, and for many years that has meant prioritizing men’s sports in prime time, with longer highlights, more camera time, and bigger sponsorship deals. This creates a cycle where men’s sports get more exposure, which in turn attracts more sponsorship and higher rights fees, reinforcing even more coverage of men's events. While there are notable exceptions—some events or sports have seen improved parity and visibility—overall the statement that coverage is the same is not accurate.